![]() ![]() ![]() The format is also convenient to be stacked in showrooms or retail store shelves to be picked up by interested buyers. These having a slimmer outline could also be mailed to prospective and existing buyers. The reach of this point of sales material is much wider as these are more convenient to carry and distribute. This category of designing is typically used while launching a product. The interior panels are usually used for highlighting features of a product or service. Front panel is typically used for displaying company logo and any tag line, while the last panel is used for mentioning contact details. With six panels, an advertiser has greater flexibility in using them in providing greater information. They are designed in a manner to be distributed by hand, by mail or through showroom shelves. A tri-fold pamphlet has two folds and six panels. Tri fold brochure design is used for addressing a larger target. ![]() These could be used as follow-up materials and distributed among a selected few. This variety of point of sales material ideally focuses on only a couple of aspects. The appearance of a bi-fold pamphlet is demanding as compared to a tri-fold type and is created to attract the attention of more serious customers. These leaflets are more specific and highlight on one or two aspects of a product or service. This kind of publicity material is used when audience targeted is limited and distribution is either in the form of hand delivery or through retail stores. Panel size is large and often contains images. Brochure is a point of sales material used widely by manufacturers of goods and services across nations and continents.Ī bi-fold printed publicity material essentially has a single fold with four panels. Each of these two forms has definitive purposes and it is up to your decision or the decision of your advertiser as to which one should meet your purpose. The choice between bi-fold and tri fold brochure design could be critical depending upon your exact need. ![]()
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